Outbound Lead Generation: A Comprehensive Guide

Out of so many lead generation strategies, outbound lead generation is one of the most reliable and proactive ways to grow your business. It involves directly reaching out to potential customers instead of waiting for them to find you through inbound methods like blogs or social media. Whether targeting specific industries or building a scalable…

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Making FinOps Matter

In principle, FinOps – the art and craft of understanding and reducing costs of cloud (and other) services – should be an easy win. Many organizations are aware they are spending too much on cloud-based workloads, they just don’t know how much. So surely it’s a question of just finding out and sorting it, right?…

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Navigating Technological Sovereignty in the Digital Age

Depending on who you speak to, technological sovereignty is either a hot topic, or something that other organizations need to deal with. So, should it matter to you and your organization? Let’s first consider what’s driving it, not least the crystal in the solute of the US Cloud Act, which ostensibly gives the US government…

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