Outbound SDR Success: Essential Steps, Metrics, and Expert Tips
Outbound sales development (SDR) plays a notable role in B2B sales strategies by proactively reaching potential customers. Unlike inbound SDRs, who handle incoming leads, outbound SDRs take a more targeted approach, searching for and contacting prospects. However, in 2024, research shows that more than 50% of SDRs are missing their quotas due to outdated methods.…