Yearly Archives: 2024

Disruption is the new normal. Cyberattacks, natural disasters, and unforeseen technical glitches can cripple even the most prepared businesses. In today’s interconnected world, downtime translates to lost revenue, reputational damage, and potentially, the demise of your company. This is where disaster recovery (DR) and business continuity (BC) come in, ensuring your operations keep humming along…

The latest SEC ruling on cybersecurity will almost certainly have an impact on risk management and post-incident disclosure, and CISOs will need to map this to their specific environments and tooling. I asked our cybersecurity analysts Andrew Green, Chris Ray, and Paul Stringfellow what they thought, and I amalgamated their perspectives. What Is the Ruling? The…

When it comes to customer engagement, you need to be creative to capture their attention. For email marketing, the subject line is your first and often only chance to capture the recipient’s attention. Crafting a compelling subject line can significantly increase your open rates and, subsequently, your conversion rates. A great subject line is not…