Customer Service vs Support: Key Differences & Best Practices

Updated : December 12, 2025There is often confusion between customer service vs. customer support. Despite these subtle distinctions, both seek to optimize the value that consumers receive from a good or service. But their purposes and means of support are different.Organizations need to understand these distinctions to allocate staff departments, distribute resources efficiently, and improve…

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Contact Center Optimization Strategies for Better Results

Updated : December 14, 2025Providing excellent customer service is crucial for any business, and call centers play a pivotal role as the frontline in interacting with customers. However, running an efficient call center operation is easier said than done. Between managing staff, technology issues, and monitoring key performance metrics, many factors contribute to whether a…

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