What is Interactive Voice Response (IVR)?
Updated : January 2, 2026Nobody calls a business hoping to repeat themselves three times. Customers want to be recognized, even by an automated system. That expectation is reshaping how IVR is built today.Research shows that 63% of customers expect personalized engagement, not just generic menu options. That means smarter routing, context awareness, and conversations that…
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January 2, 2026