Zoom, the leading video communication platform, has introduced significant upgrades to its Zoom Events suite with the launch of Production Studio and an innovative hybrid mobile app experience. These advancements are poised to revolutionize event management by empowering organizers to amplify their impact and facilitate seamless interactions among both physical and virtual attendees.
The freshly unveiled Production Studio feature is a game-changer for event professionals, offering a streamlined solution for crafting captivating virtual events. Annika Elias, a Product Manager at Zoom, highlighted the benefits, stating, “Now, every event pro has access to professional-looking events in an easy-to-use interface, without spending thousands of dollars on a production agency.” This feature liberates time and resources previously dedicated to production agencies, granting users the freedom to tailor event experiences with custom design elements.
This dynamic Production Studio feature boasts an array of capabilities, including dynamic layout selection, customizable branding options, and presenter management tools. Organizers can select from over 50 pre-designed layouts, adjust aspect ratios, and fine-tune video spacing. The ability to infuse personalized branding elements and create distinct scenes per session ensures a visually immersive experience.
Additionally, Zoom introduced a novel hybrid mobile app that simplifies attendees’ engagement. The app seamlessly integrates with the Zoom mobile app, negating the need to download a one-time-use event-specific application. This innovation optimizes itinerary management, event chat participation, session Q&A, and networking for mobile participants, ensuring they stay connected while on the move.
Addressing the evolving needs of event professionals, Zoom also streamlined the process of orchestrating hybrid events. Templates within the web portal facilitate setup, encompassing hybrid ticketing, venue mapping, and native hybrid experiences through the mobile app. This holistic approach simplifies hosting hybrid events, eliminating the perceived complexity associated with combining in-person and virtual components.
Zoom’s commitment to enhancing event experiences will be on full display during Zoomtopia, where the Production Studio and the Zoom Events mobile app will be showcased on October 3-4. By seamlessly integrating technology with event management, Zoom is reshaping the landscape of hybrid and virtual gatherings.
