Author: James

Updated : December 23, 2025Here’s the reality: bringing in a new customer costs five times more than keeping one does! But most companies, 44% according to Bain & Company, still spend more on acquisition than retention. Customer experience marketing changes this. It turns every support chat, product interaction, and billing question into signals that tell…

Updated : December 15, 2025USA businesses trying to expand in Dubai often have to call Dubai from the USA to connect with their stakeholders. You may have to discuss business deals, develop marketing strategies, or resolve customer queries. Whatever the requirements be, if you are one of them, you must know how to call Dubai step…

Updated : December 12, 2025There is often confusion between customer service vs. customer support. Despite these subtle distinctions, both seek to optimize the value that consumers receive from a good or service. But their purposes and means of support are different.Organizations need to understand these distinctions to allocate staff departments, distribute resources efficiently, and improve…