DoCoMo’s Bold Acquisition: Boosting Loyalty Programme with Intage Holdings
In a bold move aimed at capitalizing more on its loyalty programme, Japanese mobile operator NTT DoCoMo has initiated a public tender offer for Intage Holdings. The latter is a market research and consultancy firm operating out of Chiyoda City, Tokyo. DoCoMo’s ambition is to acquire a stake ranging from a baseline 40% up to…