Making FinOps Matter

In principle, FinOps – the art and craft of understanding and reducing costs of cloud (and other) services – should be an easy win. Many organizations are aware they are spending too much on cloud-based workloads, they just don’t know how much. So surely it’s a question of just finding out and sorting it, right?…

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Navigating Technological Sovereignty in the Digital Age

Depending on who you speak to, technological sovereignty is either a hot topic, or something that other organizations need to deal with. So, should it matter to you and your organization? Let’s first consider what’s driving it, not least the crystal in the solute of the US Cloud Act, which ostensibly gives the US government…

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Outbound SDR Success: Essential Steps, Metrics, and Expert Tips

Outbound sales development (SDR) plays a notable role in B2B sales strategies by proactively reaching potential customers. Unlike inbound SDRs, who handle incoming leads, outbound SDRs take a more targeted approach, searching for and contacting prospects. However, in 2024, research shows that more than 50% of SDRs are missing their quotas due to outdated methods.…

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