T-Mobile targets Comcast Xfinity customers with a bold campaign

T-Mobile has engaged in a marketing campaign called “Make Xfinity Your Ex” that aims to convince Comcast Xfinity customers to switch to T-Mobile’s fixed wireless access (FWA) 5G Home and Business Internet service.   As part of the campaign, a T-Mobile billboard truck has been driving circles around Comcast’s headquarters in Philadelphia for 25 hours,…

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