Instagram’s newly launched Threads app is off to a blazing start, with over 30 million sign-ups reported by Mark Zuckerberg. In a whirlwind less than 24 hours after its release, the app has witnessed an astounding 95 million posts and 190 million likes, making it an instant sensation among users.

Originally slated for a Thursday launch, the app debuted on Wednesday evening for both iOS and Android platforms, catching users by surprise. Threads quickly climbed to the top spot on the App Store’s list of free apps, demonstrating its popularity and capturing the attention of millions.

Despite its rapid success, Threads still has some room for improvement. Certain limitations exist, such as the inability to delete a Threads account without deleting the associated Instagram account. Additionally, features like direct messages (DMs), a reverse-chronological following feed, and integration with the decentralized ActivityPub protocol are currently absent. However, these launch figures provide a promising start for Meta‘s attempt to compete with Twitter.

The true test will be whether users stick with the Threads app over the long run. While the initial surge in sign-ups and activity is impressive, sustaining user engagement and interest will be crucial for the app’s continued success. As people become more acquainted with the platform’s features and Meta addresses any shortcomings, the future of Threads as a formidable competitor in the social media landscape will become clearer.

In the coming weeks, it will be interesting to observe if Threads can maintain its momentum and solidify its position as a popular communication and sharing platform. As the user base grows and feedback pours in, Meta will have an opportunity to refine the app’s functionality and address user concerns, ensuring a seamless and enjoyable experience for its ever-expanding audience.